Logo Disruption
A series of prints produced in linocut from the GAFA logos
2017
Logo Disruption is a series of linocut engravings featuring the logos of GAFA (Google, Apple, Facebook, Amazon) and NATU (Netflix, Airbnb, Tesla, Uber).
Born in the digital age, these logos are put to the test of an ancient, precise and fastidious technique. A technique at the crossroads of philosophical fluidity and instant communication.
An ironic digression on the shape of these brands that call themselves online giants, these misappropriated logos bear witness to a historic turning point in the Internet and our relationship to the world.
